Ginger

Make the Purr-fect Choice!

Where pets, people and planet are an easy choice.

Hey there, my feline-loving friends! I'm Ginger, and for 30 sun-soaked years, Breeder’s Choice has been the go-to brand for Aussie kittens and cats who love a clean litter tray, tasty treats, and a greener planet. Crafted with care our products are made right here in our own backyard. From our cat litter that’s as kind to your nose as it is to the Planet, to our all natural treats that will have your feline friend purring with delight. Let Breeder’s Choice be your better choice.

Dig Deeper Into Our Story

NEW! Breeder’s Choice Treats

Shaking up Treat Time!

Share a purrfect moment with your cat through our tail-twitching treats, crafted with love in regional Australia. Whisker your worries away as you watch their eyes light up with joy and their purrs grow louder with every bite. 
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Breeder’s Choice Cat Litter

Whether you've got a tiny tabby or a hefty Maine Coon, we've got you covered. Breeder’s Choice Cat Litter comes in a range of pack sizes – because when it comes to keeping cats happy, size really does matter!
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Breeder’s Choice 
PLUS Probiotic

For those who desire a little more oomph in odour control, our PLUS Probiotic range is your go-to. It's the same beloved 99% recycled paper litter with a natural probiotic twist for some extra freshness. Trust me; your nose will thank you!
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Breeder’s Choice PLUS Kitten

At HQ, we have developed pellets that are flatter, providing a softer and more comfortable texture for their delicate kitten paws! Breeder’s Choice PLUS Kitten is a litter created specifically for your kitten.
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Resources

Ginger's Corner

The many benefits of having a cat in your home

The many benefits of having a cat in your home

Uncover the health benefits of cat ownership – from stress-busting purrs to immunity boosts!
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How do I change my cats litter?

How do I change my cats litter?

Dive in & master the not-so-glamorous-yet-vital act of changing cat litter like a pro!
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Discovering Australia's beloved feline companions

Discovering Australia's beloved feline companions

Discover Australia's diverse and charming cat breeds for the ultimate feline companions!
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What the Experts Say

"As a vet and a cat carer, I trust Breeder's Choice. It's not just about the top-notch odour control or the eco-friendly materials; it's about providing a safe, comfortable space for our feline friends to take care of business. Plus, their tasty treats make our furry companions purr with delight."
– Dr. Claire Jenkins

How to reduce cat odour in your home
How do I change my cats litter?
The many benefits of having a cat in your home
The ultimate guide to different types of cat litter
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What do I know? I’m just a cat! If my word’s not enough, then check out some of the purr-fect reviews we’ve received from our delighted cat-tastic customers!

"This cat litter is the best! Not only is it made from recycled cardboard and paper, it actually works in eliminating the smells of litter. I've been using it for years and expect to continue to as well."

Jenny from Victoria

"Great product. Cats love it and unlike crystal litter, it doesn’t hurt the cat's paws when they use it. Have used it for years now and still love this product."

Melissa from Queensland

"As the product is made of natural ingredients it’s much better for the environment and landfill. Our cat is happy and that’s the most important thing."

Jude from Central Coast, NSW

"My cat Jonathan is picky, but he couldn't resist Breeder's Choice Treats. The fact that they're Australian-made and packed with natural, protein rich ingredients is a win-win. I feel great knowing I'm treating him to something healthy and locally produced, and Jonathan is always excited for treat time now. As soon as he hears the Shake, he comes running!"

Jason & Jonathan

"Great product. Cats love it and unlike crystal litter, it doesn’t hurt the cat's paws when they use it. Have used it for years now and still love this product."

Melissa from Queensland

"As the product is made of natural ingredients it’s much better for the environment and landfill. Our cat is happy and that’s the most important thing."

Jude from Central Coast, NSW

"As soon as I started shaking the can of Breeder's Choice Treats, my cat Luna came running! She absolutely loves them, and I love knowing I'm giving her protein rich treat. Her coat is shinier, and she has more energy to chase her favourite toy around the house. Breeder's Choice is definitely her new favourite treat!"

Emily & Luna

Hot Tip!

Have you ever noticed how we felines have a sniff, a lick, or a little nibble when we encounter something new? Well, when you introduce us to a new litter, like Breeder’s Choice, it's like we're reading the latest gossip column – we've got to check out every detail!
 
But here's the good news: Breeder’s Choice Cat Litter is as safe as a sunny spot on the windowsill. Made from 99% recycled paper, pure water, and a puff of hot air – it's free from any hidden nasties.

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